Genesis is our first collection—and one that holds a lot of weight. It was built from instinct, late nights, and a desire to create pieces that felt like they belonged in the real world—not just on a course. We just wanted clothing that looked good, moved well, and felt like us. Clean, strong, minimal, and confident without trying too hard.

Genesis is made for women who live in the in-between—who show up bold, but don’t need to say much.Each piece in the Genesis collection was designed to pair effortlessly. Every top has a matching skirt, creating a clean, seamless look—but nothing is limited to just one combination. The silhouettes were intentionally created to mix and match across the collection, giving you the flexibility to style pieces your way while still feeling cohesive and elevated.

The name Genesis came early. It felt honest. This was a beginning in every sense—figuring things out as we went, building from zero, and learning fast. We chose to produce in the U.S. because we wanted to be close to the work. To be in the room when things were being made, to catch the details, to speak up when something didn’t feel right. There were a lot of changes. A lot of moments we didn’t plan for. But that’s what shaped the collection into what it is: refined, wearable, and fully aligned with the standard we kept holding ourselves to. We sourced recycled, long-wearing fabrics with texture, depth, and integrity—just like the women wearing them.

This launch isn’t just product on a shelf. It’s the result of trusting ourselves—through doubt, pivots, and starting over more than once. Genesis carries the spirit of building something from scratch, of following your gut, and of wanting more for women in sport, style, and life. Every piece holds a bit of that. And while this is only the beginning, it’s one we’re proud to finally share.

- Amanda Sheppard, Founder